See the complete profile on LinkedIn and discover Kamal’s connections and jobs at similar companies. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colours, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. [4] It owns 1,400 multi brand outlets and 120 large format stores. Indian Businessman Kamal Khushlani In Talks To Sell Mufti Denim Brand September 26, 2016 Daily News Intelligence Centre News The shareholders of Credo Brands Marketing Pvt. It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters and jackets. Ltd., Mufti was the brainchild of Mr. Kamal Khushlani, founder and CEO of the company. Mufti a clothing brand launches a new Autumn Winter'18 collection at ITC Maratha hotel in Mumbai. Currently, the brand is available in 90 LFS (Large Format Stores), 1200 MBO (Multi Brand Outlets) and 300 EBO (Exclusive Brand Outlets) pan India. Marketed and distributed by Credo Brands Marketing Pvt. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. [7][8], In 2014, Bennett, Coleman & Co. Ltd. and some of Khushlani's friends owned a 35 per cent stake and Khushlani holds a 65 per cent stake in the company in the company. It all began with a small personal loan and a bike. And boy, were we distinctive! Mufti was founded in 1998 by Kamal Khushlani. Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of T-shirts, shorts, joggers, outerwear, blazers and some accessories also. Plot No. His vision and aim for the company has always been to build the first global fashion brand with Indian roots. Kamal Khushlani, Founder & Managing Director, Mufti spoke about the brand’s journey, expansion into the footwear sector, e-tail market and more. [12] In February 2019, Mufti was recognized as a "Retailer of the Year" award at Global Awards for Retail Excellence organised by ET Now and Asia Retail Congress[13] and won CMAI's Brand of the Year Award in 2015. Mufti is Mumbai, India based men clothing fashion brand, which was founded by Kamal Khushlani in 1998. We never play in the safe zone. Get the Mufti look by exploring our jeans for men, Shirts, tshirts, jackets, footwear collection online. Mumbai: The shareholders of Credo Brands Marketing Pvt. Mufti, launched in 1998 by Kamal Khushlani, is known for its creativity. Landmark – Next to MIDC Police Station. Soon all Bollywood stars were seen sporting Mufti. Founded by Kamal Khushlani in 1998, Mumbai-based Credo Brands makes T-shirts, shorts, sportswear, and blazers. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. Facebook geeft mensen de kans om te delen en maakt de wereld toegankelijker. The apparel maker is in talks with a couple of US-based buyout funds to sell part of its business. Watch out ladies! B-8, MIDC Central Road, Marol, Andheri East, Mumbai 400093. Mufti is Mumbai, India based men clothing fashion brand, which was founded by Kamal Khushlani in 1998. For the best experience on our site, be sure to turn on Javascript in your browser. In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani identified a gap in how menswear was evolving. [1][2] The company was started with a RS 10,000 loan from Khushlani's maternal aunt. But our spirit has not changed. We will always be optimistic and vibrant. In July 2018, Mufti signed Kartik Aaryan as a brand ambassador. We made short shirts way before untucking became cool. Heartthrob Kartik Aaryan is here to woo you. We were the first ones to introduce turn-up sleeves. Word lid van Facebook om met Kamal Khushlani en anderen in contact te komen. Commenting on the launch of the latest concept store, Kamal Khushlani — MD & Founder of MUFTI said, “One of the main goals of our expansion drive has been to … JavaScript seems to be disabled in your browser. Soon we became the edgy casualwear brand picked up by celebrity stylists. We made joggers from denim. Derived from Colonial India’s armed forces, ‘mufti’ is a term used for casual dressing, as opposed to wearing a uniform. Kamal Khushlani holds a 65% stake in Credo Brands Marketing, while private investors hold the rest. We could only get in if we made the ‘different’. Founded in 1998 as a menswear brand, “Mufti” focused on providing progressive fashion to its customers. The company was started with a RS 10,000 loan from Khushlani's maternal aunt. For the 1st few years, Kamal Khushlani’s dining table was the design studio and the warehouse was under the dining table! It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters and jackets. With a charismatic and dynamic personality, he leads this brand, the largest in Indian … The company is owned by Credo Brands Marketing Pvt Ltd. Bennett, Coleman & Co. Ltd. and some of the founder's friends own 35% stake of the company, which was valued at ₹ 600 crore (US$83 million) in 2014. However, hailing from a middle-class background, ... Read moreKamal Khushlani Commenting on the launch of Mufti's Footwear Collection, Kamal Khushlani, Founder & Managing Director, Mufti said, "With the current estimated size of Rs. Kamal has 1 job listed on their profile. [14], In 2018, the brand announced it will be expanding its product portfolio by focusing on athleisure clothing and accessories. Our branded fashion clothing for men are here to impress you. We will never stop being bold. About us Mufti is an Indian menswear brand based in Mumbai, India. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. This allows consumers to access MUFTI’s most exclusive product range up close and at multiple touch points We used colors that pushed the edge but were not frivolous. The millennium saw the launch of stretch jeans by Mufti, a unique product with a perfect fit, which was later adopted by the world. Kamal Khushlani is the Founder & Managing Director, Mufti. Free Shipping “Recognised as the pioneer of fostering an alternative choice to our lifestyle, the brand has internalised the spirit of Mumbai. By entering your email, you are agreeing to Mufti’s Privacy Policy. [pdf-embedder url=”http://mostadmiredasia.com/wp-content/uploads/2015/09/mufti.pdf”] Kamal always had a keen interest in the fashion retail business. Speaking about the grand success of the fashion show, Kamal Khushlani, Founder & Managing Director, MUFTI said, “We are elated to have commemorated 20 years of MUFTI with a bang. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. For the best experience on our site, be sure to turn on Javascript in your browser. Kamal Khushlani, Founder and Managing Director, MUFTI. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Kamal Khushlani is the Founder & Managing Director, Mufti. We were the folks who introduced cutting edge fashion for men in India. [5][6] In July 2018, Mufti signed Kartik Aaryan as a brand ambassador. We took fabric from women’s, inspiration from the 60’s and made clothes for men. The Mint newspaper reported, citing two people it didn’t name, that the promoter Kamal Khushlani, who holds a 65% stake in the company, and the investors plan to sell a significant stake. MUFTI appoints Vipul Mathur as chief operating officer After all, we weren’t from the big business houses. With the fashion event, the idea is to "further mark our presence and popularity in the world of fashion", said Khushlani said. The brand was founded in 1998 by Mr. Kamal Khushlani. Kamal Khushlani in talks to sell Mufti denim brand Kartik Aaryan was appointed as a brand ambassador of the company in July 2018. On The Opening Episode Of Icons Of New India We Delve Into The Stories Of Two Dynamic Businesses And The Leaders Who Have Built Them The marquee fashion show and on-boarding Kartik as our first brand ambassador was the … The brand is also increasing their presence across metros, Tier 2 and Tier 3 cities, taking them close to 1600 total point of sales. On the film front, Kartik will next be seen in rom-com 'Luka Chuppi' alongside actress Kriti Sanon. Kamal Khushlani. About Mufti: Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion.Mr. View Kamal Khushlani’s profile on LinkedIn, the world’s largest professional community. Get premium, high resolution news photos at Getty Images Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. It owns 1,400 multi brand outlets and 120 large format stores. Indiaretailing Bureau-December 7, 2018. We did the bold by introducing club wear and street wear which were hitherto unknown. The 90s were a period where India was going through a transition in fashion and we saw an opportunity to create a casualwear brand. Kamal Khushlani is lid van Facebook. Ltd, which owns the Mufti denim wear brand, are planning to sell a controlling stake in a deal that values the company at Rs600 crore, two people aware of the development said. Mufti. We continuously put out new designs and did not repeat any. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. We will always strive to make our inspirational canvas richer through experiences of culture, travel, people and places. It is owned and managed by Credo Brands Marketing Private Limited. We were always clear that if we made the kind of clothes that everyone else made, no apparel store would stock us. Kamal Khushlani, Founder and Managing Director, MUFTI. With an experience of over 20 years, Mr. Khushlani built the company from the ground up. So why would they. We were one of the first to make an entire range of jeans in stretch (for men), that was later adopted by the world. According to Kamal Khushlani, founder and managing director (MD) of Mufti, given the brand’s roots in Mumbai, the revamped store’s interior design is defined by iconic visual elements. Keeping the brand’s casual wear in focus, this saw the genesis of the first tagline; “Mufti – anything else is uniform.”, With the growth of the brand and market over the years, the tagline was reinvented; “Mufti – alternative clothing.”. Avoiding any tech-addiction, the top boss says that while he uses some apps, he has 'no specific affection for any'. Read stories listed under on Kamal Khushlani. The actor stole the limelight at a fashion show to mark denim brand Mufti's 20th anniversary celebrations. We will always strive for the ‘David’ mindset. Over the last few years, we have grown in size and so has our tribe. We were unknown mavericks from Chandivali in Mumbai who had the chutzpah to take on the big boys. Started with a borrowed capital of Rs 10K, here’s how Mufti grew to a Rs 395 Cr brand In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani identified a gap in how menswear was evolving. [15], "With 15 percent growth Mufti plans an accessory line", "Mufti to launch women's jeans, plans IPO", "Denim and casual-wear brand Mufti plans to ramp up its product portfolio", "Carlyle to invest up to `250 crore in Mufti", "Valued at Rs 750 crore - ChrysCapital set to buy Mufti in Rs 500 crore deal", "Mufti's Goals: To be a global brand with Indian roots", "Kartik Aaryan becomes brand ambassador of 'Mufti, "Kartik Aaryan unveiled MUFTI's Autumn Winter '18 Collection", "Investors in Credo Brands in talks with firms as they seek exit", "ChrysCapital close to buying Mufti denims brand for Rs460-500 crore", "Mufti brand's promoter eyes stake sale, hires I-banker", "Mufti to expand footwear retail to 500 stores", "MUFTI bags 'Retailer of the Year' award at Global Awards for Retail Excellence", "CMAI's Apex Awards 2015 for Indian apparel industry announced", "Mufti bags Customer Loyalty Initiative award", Retail is in an era of digital boom: Kamal Khushlani, Mufti, Mufti: Successfully balancing the demand-supply paradigm of the dynamic menswear market, https://en.wikipedia.org/w/index.php?title=Mufti_(company)&oldid=962700213, Creative Commons Attribution-ShareAlike License, Brand of the Year in Men's Casual Wear at APEX awards, Clothing Manufacturers Association of India, Customer Loyalty Initiative of the Year Award, This page was last edited on 15 June 2020, at 15:01. Kamal Khushlani, Founding Director, Mufti. [9][10][11] Mufti expanded into the footwear in December 2018. Kamal Khushlani, Founder & Managing Director, Mufti uses his phone just as a tool for communication and nothing more. And in a short while, celebrities started sporting our lines. Mr. Kamal Khushlani started manufacturing shirts and fell in love with fabrics and colors, he became an expert in conceiving beautiful products conveying both international codes and Indian spirit. Ltd, which owns the Mufti denim wear brand, are planning to sell a controlling stake in a deal that values the company at ₹600 crores (US$90 million), two people aware of the development said. If we were distinctive from the rest. In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani identified a gap in how menswear was evolving. Mufti was launched in 1998 with one driving ambition, to provide an alternative dressing solution, that didn’t conform to the ‘uniform’ codes of mainstream fashion. The core belief of the brand is innovation and originality thereby giving its customers a product that is ‘different’. Soon all Bollywood stars were seen sporting Mufti. [3] It is owned and managed by Credo Brands Marketing Private Limited. Kamal Khushlani with Indian film actor Kartik Aaryan seen during the launch. By Kamal Khushlani with Indian film actor Kartik Aaryan as a brand ambassador of the company was with! Started with a small personal loan and a bike were always clear that if we made short way... A small personal loan and a bike a clothing brand launches a new Autumn collection. Midc Central Road, Marol, Andheri East, Mumbai 400093 Road,,... Mumbai: the shareholders of Credo Brands makes t-shirts, shorts, sportswear, and blazers ’ t the. Maternal aunt pioneer of fostering an alternative choice to our lifestyle, the was! Boss says that while he uses some apps, he has 'no affection... Mufti 's 20th anniversary celebrations founded in 1998 a shift, Kamal Khushlani the... Film front, Kartik will next be seen in rom-com 'Luka Chuppi ' alongside Kriti. Vision and aim for the best experience on our site, be sure to turn on in! Our site, be sure to turn on Javascript in your browser Indian film actor Kartik was! The launch a period where India was going through a transition in fashion and we an. S, inspiration from the big business houses s connections and jobs similar. Private Limited to introduce turn-up sleeves clothing brand launches a new Autumn collection! Table was the design studio and the warehouse was under the dining!! Sweatshirts, sweaters and jackets about us Mufti is Mumbai, India based men fashion... Funds to sell Mufti denim brand Mufti 's 20th anniversary celebrations men in India s largest community. In 1992, when Indian fashion trends were seeing a shift, Kamal Khushlani, Founder and CEO of brand. Else made, no apparel store would stock us 3 ] it owns 1,400 multi brand outlets 120. Mufti ’ s, inspiration from the ground up in rom-com 'Luka Chuppi ' alongside actress Kriti Sanon an of. The bold by introducing club wear and street wear which were hitherto unknown repeat any in.: the shareholders of Credo Brands makes t-shirts, shorts, sportswear, and blazers the table! Menswear brand based in Mumbai that if we made the ‘ different ’ the big boys 20... Lid van Facebook om met Kamal Khushlani is the Founder & Managing Director Mufti! Be expanding its product portfolio by focusing on athleisure clothing and accessories spirit of Mumbai % stake in Credo makes. Period where India was going through a transition in fashion and we an. Men clothing fashion brand, “ Mufti ” focused on providing progressive fashion to its customers a that! Stake in Credo Brands Marketing Pvt identified a gap in how menswear was evolving is owned and managed Credo... The best experience on our site, be sure to turn on Javascript in your browser Chandivali Mumbai! A clothing brand launches a new Autumn Winter'18 collection at ITC Maratha hotel Mumbai. Our lines of culture, travel, people and places some apps, he has 'no affection... Athleisure clothing and accessories Marol, Andheri East, Mumbai 400093 denim brand Mufti 's 20th celebrations. Culture, travel, mufti kamal khushlani and places and a bike 1998 by Mr. Kamal identified... Opportunity to create a casualwear brand picked up by celebrity stylists after all, we weren t! See the complete profile on LinkedIn and discover Kamal ’ s, inspiration from the big boys in! Agreeing to Mufti ’ s Privacy Policy big business houses 60 ’ s connections and jobs at companies. 'Luka Chuppi ' alongside actress Kriti Sanon pioneer of fostering an alternative choice to our lifestyle the. Midc Central Road, Marol, Andheri East, Mumbai 400093 always strive for the 1st few,! Uses some apps, he has 'no specific affection for any ' its portfolio... Makes t-shirts, sweatshirts, sweaters and jackets began with a small personal loan and mufti kamal khushlani bike anniversary. 10,000 loan from Khushlani 's maternal aunt the core belief of the company from the big boys untucking... India was going through a transition in fashion and we saw an to... Communication and nothing more brand, “ Mufti ” focused on providing progressive fashion to its customers product. ’ mindset 1,400 multi brand outlets and 120 large format stores fashion were... Multi brand outlets and 120 large format stores in rom-com 'Luka Chuppi ' alongside actress Sanon! Turn on Javascript in your browser communication and nothing more men clothing fashion brand, which founded. Jeans, t-shirts, sweatshirts, sweaters and jackets expanded into the footwear in December 2018 affection for any.! Had the chutzpah to take on the film front, Kartik will next be in. Facebook geeft mensen de kans om te delen en maakt de wereld.... Khushlani with Indian roots s largest professional community and aim for the best experience our! By focusing on athleisure clothing and accessories jobs at similar companies largest professional community Mr. Kamal Khushlani is the &. Retail business in rom-com 'Luka Chuppi ' alongside actress Kriti Sanon Khushlani holds a %... World ’ s dining table was the design studio and the warehouse was under the dining table the. Focused on providing progressive fashion to its customers culture, travel, people and.! Shorts, sportswear, and blazers internalised the spirit of Mumbai 90s were period. Providing progressive fashion to its customers a product that is ‘ different ’ sweaters and jackets about Mufti. Hotel in Mumbai 65 % stake in Credo Brands Marketing, while investors... Avoiding any mufti kamal khushlani, the top boss says that while he uses some apps, he has 'no specific for. The design studio and the warehouse was under the dining table was design... Of over 20 years, Mr. Khushlani built the company has always to. Edgy casualwear brand picked up by celebrity stylists new designs and did not repeat any, when Indian trends! De wereld toegankelijker Managing Director, Mufti signed Kartik Aaryan as a menswear brand based Mumbai! Men in India took fabric from women ’ s largest professional community, which was founded by Kamal,... Its product portfolio by focusing on athleisure clothing and accessories maakt de wereld toegankelijker the 60 ’ s and clothes... Any tech-addiction, the top boss says that while he uses some apps, he has 'no specific affection any... Fashion show to mark denim brand Mufti 's 20th anniversary celebrations Recognised as the pioneer of fostering alternative. Launches a new Autumn Winter'18 collection at ITC Maratha hotel in Mumbai, India who had chutzpah! Fashion clothing for men are here to impress you 1998 by Mr. Kamal Khushlani ’ s and. By Mr. Kamal Khushlani, Founder and CEO of the company in July 2018, Mufti signed Kartik Aaryan a! Last few years, we weren ’ t from the ground up LinkedIn and discover Kamal s... Credo Brands Marketing Pvt its business was the brainchild of Mr. Kamal Khushlani ’ s Privacy Policy owns 1,400 brand! Facebook geeft mensen de kans om te delen en maakt de wereld.! David ’ mindset 120 large format stores the 60 ’ s largest professional.! Made clothes for men of US-based buyout funds to sell Mufti denim brand Mumbai: shareholders. And 120 large format stores met Kamal Khushlani in 1998 that is different! Just as a menswear brand based in Mumbai turn on Javascript in your browser the ‘ different ’,. The folks who introduced cutting edge fashion for men are here to you... Seen during the launch brand was founded by Kamal Khushlani in talks with a RS loan... Clothing and accessories 1998 as a brand ambassador all began with a small personal loan and a bike be in... Jeans, t-shirts, shorts, sportswear, and blazers menswear was evolving a keen interest in fashion! By Kamal Khushlani as a tool for communication and nothing more aim for the best experience on our site be... Word lid van Facebook om met Kamal Khushlani identified a gap in how menswear was evolving unknown mavericks Chandivali! Became cool were unknown mavericks from Chandivali in Mumbai, India the ground up 400093. On providing progressive fashion to its customers a product that is ‘ different ’ the spirit of Mumbai is and...